Knicker Picker

Thanks to Random Good Stuff for pointing me to the Knicker Picker service.

It's an "interactive dressing room" where you can direct any one of three models to show off a large variety of lingerie. They can walk close to or farther away from the camera and turn around.

Very nicely done!

The only problem I can see with it is that a large percentage of shoppers are likely to spend far more time playing with the interface than purchasing anything :-).