I've always been a briefcase ... or, more often, used plastic bag ... person, rather than one to wear a backpack.
However, this incarnation could almost tempt me to change my ways.
My biggest complaint about all previous backpacks I've seen is that they're too large and/or insufficiently protective.
This one is made from neoprene and is designed specifically for carrying a laptop, with a couple of pockets included, for accessories.
It definitely looks streamlined and light. At $US80, it's not expensive, either.
Thanks to Engadget for the heads up.